Oh, hey Reader

So, you’ve built a loyal following on Instagram, Facebook, TikTok, or X, but when it comes to turning likes into real sales, you’re stuck. Sound familiar?

Social media is a powerful tool, but it shouldn’t be your business’s home base.

Read on and discover:

• Why relying solely on social platforms could be risky—and what to do instead 🕸️🕷️
• A lil' present from me to you. Don't worry, you didn't have to get me anything 🎧💘

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The Hidden Risks of Relying on Social Media Marketing

• Ownership Issues 🚫
  First, you don’t own your content (seriously). And because you’re not truly retaining your audience in any meaningful way, you could lose both the community and your data in an instant. Social platforms control your audience and can change the rules of engagement (like the algorithm) any time.
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• Limited Analytics 📉
  Social media insights don’t give you the full picture of how users engage with your business.
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• Platform Overload 🔊
  The competition for attention is fierce, and AI-generated content is making it even noisier. New content creation tools make it easy to create text, images, videos on a mass scale. Ever heard of “AI sludge”?
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• Disruption Danger 🛑
  Your account gets hacked and you’re locked out, or (just, like, for example) your audience logs off or deletes their account altogether for reasons of conscience, that may or may not have something to do with the current political climate. Ahem.

Here's how to fix that ⬇️

Social Media + Landing Pages = Success

I’m not saying you should ditch social media entirely—yet. (Stay tuned for more on that. 😉) But rather than relying on social platforms to do all the heavy lifting, think of them as the top of your marketing funnel. Their job? To drive traffic. Your landing page’s job? To convert that traffic into real results.

A well-designed landing page guides visitors from casual interest to a clear action—whether it’s signing up for your newsletter, purchasing a service, or booking a call. Unlike social media, where distractions are everywhere, your landing page keeps the focus on what you want your audience to do next.

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What's next?

Next time, I’ll show you exactly why your website is the best investment for your business and how it can turn visitors into paying customers. Stay tuned!

What challenges have you faced with social media? Hit reply and let me know!

Warmly,​
​Reesa

P.S. If you’re ready to take control of your audience and build a landing page that converts, let’s talk!

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Hey, thanks for being here.

I made you a present! (it's a playlist)

Need a little something to help you channel your FEEEEEELINGS? Perhaps some dance party inspiration?

To help you work out the general anxiety of *gestures broadly at everything* ALL OF THIS?

I have just the thing.

Play it with your valentines. Play it with your galentines.​
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About Reesa​
​I believe that all projects are partnerships and that everyone deserves someone they can trust, whether you’re flying off a trapeze or hunting for a designer for your annual report. With Ballyhoo, you get a team who cares about more than pocket-lining: you get partners who help ensure that Your message matters™. Together, we craft work that deeply resonates with your audience and helps you achieve your goals.
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Reesa is an active member of the Association of Registered Graphic Designers of Canada, and serves on its bright and tenacious Diversity & Inclusion Committee.

Beyond design, Reesa is a parent to a young girl gang, and moves from weightlifting to vernacular jazz dance (though seldom together), along with reading, cooking, and reading about cooking. She’s always happy to talk about vegetarian food or her temperamental sourdough starter, Pudding.