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You already know the risks of relying on "Big Social Media" for your marketing (algorithm changes, limited control, billionaire bros making the rules, your audience disappearing en masse—ugh).

And let’s be real—social media was never built for businesses like yours. You’re out here to make an impact—to help your community, advocate for change, and grow something meaningful.

You built an audience dedicated to this impact, but are you even reaching them?

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And what about the personal consequences of being on social?

• Mental and emotional burnout
• Sleep disturbances from the endless scroll
• Constant distraction from what really matters
• Feeling out of alignment with your personal politics

There’s a better way: owning your own online space. A place where:

You control the content.
You decide who sees it.
You guide visitors to become real leads, not just passive scrollers 🧟‍♂️

And the best way to start? A landing page.

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Wait—What’s a Landing Page?

A landing page is a single, purpose-driven webpage designed and optimized to guide visitors toward one specific action—whether it’s booking a consultation, making a sale/donation, or subscribing to your newsletter.

Think of a landing page as your digital front door—except instead of just welcoming people in, it leads them directly to the place they most want to be, and relatedly, where you need them most.

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Unlike a full website, a landing page is:

• Focused 👀
  ​It has one clear goal—no distractions, no wandering.
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• Optimized for action 🏃🏽‍♀️‍➡️
  ​Whether you’re nurturing a lead or rallying support, every element is designed to move people to act.
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• Simple to maintain ✅​
  ​Unlike a full website, a landing page is easy to update as your campaigns and initiatives evolve
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• It works alongside your social media 👯‍♀️
  ​Instead of letting algorithms decide who sees your content, send people to your landing page—where you guide them toward action.
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• It’s built to convert 🎯
  Designed the right way, a landing page turns clicks into customers. Unlike social feeds full of distractions, your landing page keeps visitors focused on your mission.

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What About a Website?

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A website is important! There's room on a website to really get into who you are, who you help, and how you help them.

But if you’re just getting started or want a quick, low-barrier, high-impact way to make your site work for you, with intention and focus, a landing page can get you those sort of quick wins.

What You Need to Build a High-Impact Landing Page
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Before you start, here’s what you need to consider:

• What’s the goal? 💘
  Do you want visitors to donate, volunteer, register for an event, or sign up for updates?
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• What’s the message? 💌
  Your copy needs to speak to your mission and why it matters.
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• What action should visitors take? 🙋🏻‍♀️
  You need a clear, urgent call to action (CTA) that makes the next step obvious.
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• How does it perform on mobile? 👀
  Many people engage online entirely on their phones. Your landing page needs to work seamlessly across all devices and their varying screen sizes.
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• How will you track results? 🔬​
  ​ Without Google Analytics or conversion tracking, you’re guessing, not strategizing.
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Yeah, it’s a lot, right?
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If you don’t want to spend time and resources thinking about all of that, that’s where I come in! I love doing this for mission-driven folks and helping them grow.

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Your mission deserves more than whatever scraps social media's algorithm will give you. If you’d rather focus on making an impact than figuring out digital strategy, I’ve got you.

I love to create custom, high-converting landing pages that do the work for you, to help mission-driven companies grow.
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• Step 1: We start with a conversation—where we clarify your goals, audience, and key message.
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• Step 2: I handle the design, copy, and optimization to ensure it’s effective and mission-aligned.
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• Step 3: You get a done-for-you landing page in 3-4 weeks, ready to build momentum for your cause.

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Want a Landing Page Without the Overwhelm? Let’s Talk.

👇🏼 Book a consult to get started 👇🏼

👀 P.S. If you already have a landing page but it’s not converting, hit reply and tell me what you need it to do—I’d love to help!
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Thanks for being here!
​Know anyone else I could help? It would mean a whole lot if you'd forward this email along to them!

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About Reesa​
I believe that all projects are partnerships and that everyone deserves someone they can trust, whether you’re launching something big or hunting for a designer for your annual report. With Ballyhoo, you get a team who cares about more than pocket-lining: you get partners who help ensure that Your message matters™. Together, we craft work that deeply resonates with your audience and helps you achieve your goals.
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Reesa is an active member of the Association of Registered Graphic Designers of Canada, and serves on its bright and tenacious Diversity & Inclusion Committee.

Beyond design, Reesa is a parent to a tiny girl gang, and moves from weightlifting to vernacular jazz dance (though seldom together), along with reading, cooking, and reading about cooking. She’s always happy to talk about vegetarian food or her temperamental sourdough starter, Pudding.